The sustainability case for PVC-U


With pressure on the construction industry to utilise more sustainable building methods and product choices, specifying a PVC-U solution is increasingly being seen as a way to further drive the green agenda.

PVC-UEurocell is supporting sustainability options for housebuilding and commercial projects through its market-leading PVC-U recycling and manufacturing processes that are substantially reducing the amount of plastic waste heading for landfill and helping to tackle the problem of carbon reduction. The company offers an extensive range of high performing PVC-U window and door solutions that not only look good, but also help organisations satisfy their sustainability ambitions.

Momentum is building across all parts of society as consumers, businesses and politicians look for answers to the escalating climate crisis.  Consumers want to see action and as a result, companies are looking closely at how their activities and processes are impacting the world. In the UK, the government has set out bold carbon reduction targets as part of its net zero strategy.  One key area is the nation’s housing stock and policy makers looking to deliver
a difference have the construction industry firmly in its sights.

PVC-U is already playing its part in helping the construction sector meet important environmental and regulatory obligations.  Set against other potential product choices such as aluminium or timber composite, PVC-U offers long-term durability and high performance, attractive aesthetics to support design visions, cost effective value and, through Eurocell’s vision and industry leading recycling processes, a truly sustainable answer.

Recycling with a purpose

Eurocell has been committed to supporting the aims and ambitions of recycling for over twenty years.  Recognising a corporate need to do what is required to minimise plastic waste and where possible reuse materials across large scale manufacturing processes, the company has moved from externally purchasing recycled plastic to the establishment of its own nationwide waste recycling system, used to supply Eurocell’s manufacturing operation with recycled plastic raw material.

Such has been the success of Eurocell Recycle, the result of its processes now see it account for around 80 - 90% of all the material Eurocell’s manufacturing business requires to generate an extensive range of brand-new extruded plastic products.  As part of this, Eurocell now recycles around 3.5 million discarded frames per annum, with such post-consumer waste combined with virgin PVC-U to produce extruded material used for new frames and other products such as cavity closers.

And the recycling process promises much for the future.  New PVC-U windows using recycled polymer can last up to 35 years and the material can be further recycled up to ten times delivering ongoing sustainability benefit for generations to come.

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PVC-U performance

When set against alternative product choices for windows and doors, PVC-U is proven to deliver an enhanced thermal performance. Combined with effective glazing solutions, buildings can be better insulated and use less energy with PVC-U’s ability to offer a lower U-value for lower cost.   For large scale housebuilding developments or commercial projects, the option to achieve excellent thermal performance results through a cost-efficient product choice without compromise, is a reason why PVC-U and popular Eurocell solutions such as MODUS and LOGIK windows that contain high levels of recycled content, are becoming the sustainable product choice for many.

Proven benefit

With carbon saving the true test of strategic sustainability plans, Eurocell is committed to working with the sector to deliver tangible results and undoubted benefit.

By transforming waste PVC-U material destined for landfill into a high performing, thermally efficient, aesthetically pleasing, and cost-effective PVC-U window and door solutions, Eurocell is the proven sustainability choice for the construction sector at a time when it is needed more than ever.


For more information about Eurocell’s extensive range of PVC-U solutions and its commitment to a sustainable future, click here